Streamlining marketing for a leading ECG analysis service
ECG On-Demand, one of the UK's largest ECG analysis providers, needed an integrated system for lead capture and marketing.
Overview
ECG On-Demand is one of the UK's largest ECG analysis services, delivering 12-lead ECG interpretation and Holter monitoring. Their machine-learning platform meets NHS information governance requirements, letting customers analyse ECG data independently and positioning them as digital health innovators.
The challenge
Despite their technological strength, marketing management was a struggle. There was no integrated system for lead capture and contact management, and previous operations relied on manual, disconnected processes that created inefficiencies and held back client outreach.
The strategy
I built integrated lead capture and automation in HubSpot, organising and migrating existing data for effective segmentation, establishing workflows to support lead generation and customer engagement, and streamlining communications with target audiences.
The results
Automation reduced manual tasks and gave clear visibility into marketing performance. Lead and contact management became far more efficient, enabling personalised client experiences and freeing the team to focus on core ECG analysis.