Managing 500+ member events with the power of HubSpot
The European Brain Council, a Brussels-based non-profit network, needed to coordinate over 500 member events a year without the manual overhead.
Overview
The European Brain Council (EBC) is a Brussels-based non-profit network uniting scientific societies, patient organisations, professional societies and industry partners in brain research. Their mission is to improve life for the millions of Europeans living with brain conditions through research, collaboration and advocacy.
The challenge
EBC faced mounting complexity coordinating over 500 member events a year. Registration tracking, member communications and event coordination were hard to keep consistent while staying aligned with the mission.
The strategy
I built a custom HubSpot event-management system that consolidated all member events onto one platform, automating registrations, communications and tracking, and establishing custom workflows for event-specific tasks and personalised member experiences.
The results
EBC successfully ran over 500 member events with improved efficiency and far less manual effort. The platform streamlined registrations, participation tracking and communications, freeing team capacity and strengthening collaboration across the brain research community.