Helping a content production team streamline sales and marketing
ITCH Media delivers content on time, on budget and on brand. Behind the scenes, their own sales and marketing needed the same discipline.
Overview
ITCH Media is a content production company delivering high-quality content on time, on budget and on brand. They work as a flexible extension of client teams. Despite their content expertise, their own sales and marketing operations were fragmented.
The challenge
Data was scattered across spreadsheets, processes were disconnected and tools were used inefficiently. An unstructured sales and marketing approach led to missed opportunities and too much manual work, and they needed a scalable system to keep things aligned.
The strategy
I ran a discovery workshop to establish a go-to-market process matching their content model, then configured HubSpot to connect sales, marketing and customer success. Data cleaning and migration made the CRM a reliable single source of truth.
The results
ITCH now enjoys seamless team collaboration, real time savings and fewer errors. Organised, actionable data enables better segmentation and reporting, so the team can concentrate on delivering content while the process runs efficiently.