Simplifying sales and marketing for the world's leading memoir specialists
LifeBook Memoirs helps people document their life stories in professionally crafted books. Their HubSpot had become too complicated for a small team.
Overview
LifeBook Memoirs specialises in private memoirs, helping individuals document their life stories in professionally crafted books. Based in Surrey and operating globally, they serve clients across 43 countries.
The challenge
Their existing HubSpot setup was overly complicated for a small team, creating inefficiencies in sales and marketing management and slowing everything down.
The strategy
I carried out a complete HubSpot rebuild focused on simplicity and usability, with streamlined sales pipelines, automated marketing workflows and tailored training so the small team could run operations independently.
The results
The simplified system enabled efficient sales and marketing, freeing the team from admin to focus on client service and run the business with greater ease and confidence.