Streamlining financial operations with seamless integration
NatureWall, the UK's largest SlatWall manufacturer, needed their finance tools and CRM to talk to each other.
Overview
NatureWall is the largest SlatWall manufacturer in the UK, based in Yorkshire with a team across Hull and Leeds. They offer a constantly evolving, trend-driven range, combining craftsmanship, customer service and creative expertise to bring unique interior designs to life.
The challenge
Disconnected systems managed their trade sales operations, making it hard to track financial data and hindering communication between departments. They needed an integrated solution with better visibility into their financial position.
The strategy
I connected NatureWall's financial tools with HubSpot, centralising invoicing, payments and customer information in one place and improving collaboration between finance, sales and customer service.
The results
The integration let NatureWall automate many financial tasks, cut time spent on manual entry and gain real-time financial insight. With unified systems across teams, operations improved markedly, freeing capacity for product innovation and service.