Data-driven marketing success for the #1 AI-powered mind mapping tool
OpenGenius, creators of Ayoa, needed clean, structured data before their marketing could truly perform.
Overview
OpenGenius are the creators of Ayoa, a neuro-inclusive productivity and collaboration platform that helps diverse teams work together through thoughtful design and technology.
The challenge
The marketing team was held back by disorganised and inconsistent data in HubSpot, which made it hard to segment audiences, personalise campaigns and measure performance.
The strategy
I carried out comprehensive data remediation, organising and segmenting their HubSpot database to establish accurate, structured and actionable data for precise targeting.
The results
With the data organised, OpenGenius achieved improved campaign performance, better audience segmentation and more insightful reporting, driving stronger engagement and results with Ayoa's users.