Integrating a seamless booking system for a leading PR service
PR Fire, the UK's top press-release distribution platform, needed clients to book services online without the manual overhead.
Overview
PR Fire is the UK's top press-release distribution platform, known for its global reach and ability to get businesses published, syndicated and featured on high-authority news media. Their mission is to help companies gain exposure and grow through effective press coverage.
The challenge
Their booking system was disjointed and inefficient. They needed a seamless way for clients to book PR services online, with a better experience for customers and internal teams, and proper integration with their marketing and CRM systems.
The strategy
I integrated their entire online booking system into HubSpot, centralising the booking process, automating customer communications and ensuring smooth data flow between the booking system and the CRM. Workflows automatically capture leads and manage customer information for ongoing marketing.
The results
PR Fire significantly streamlined their client experience. Customers book PR services online with ease, data flows straight into HubSpot for better lead tracking and communication, and reduced manual work makes it far easier to scale operations.