Migrating to HubSpot for a market leader in oil-in-water monitoring
Rivertrace, a 30-year pioneer in oil-in-water monitoring, needed a modern CRM and a fresh digital presence to match their industry leadership.
Overview
Rivertrace is a pioneer in oil-in-water monitoring systems for marine, offshore and industrial applications, at the forefront of the industry for over 30 years. Their solutions help clients stay compliant with environmental regulations while improving operational efficiency. As the business evolved, they needed a modern CRM and a fresh digital presence.
The challenge
Legacy infrastructure made it hard to manage customer relationships, coordinate marketing and handle service operations. Their website also needed modernising to better communicate their industry leadership and improve the user experience.
The strategy
I moved Rivertrace onto HubSpot's Sales, Marketing and Service Hubs to establish unified data management, and designed a new website that highlights their capabilities, with integrated HubSpot functionality supporting lead generation, customer service and marketing automation.
The results
The migration improved data management, automated key processes and delivered better insight, enabling Rivertrace to serve clients more efficiently and continue leading their industry.