Scaling sales and customer service with a leading telecoms company
Southern Communications Group runs a sales team of 100+ and an expanding customer base. They needed centralised systems to keep it all consistent.
Overview
Southern Communications Group is a trusted communications provider serving businesses, operating a sales team of more than 100 people with a growing customer base. They needed better systems for managing sales conversations, customer inquiries and marketing.
The challenge
Without centralised systems for such a large sales organisation, workflows were inconsistent and opportunities were lost. Manual tracking of customer inquiries was inefficient, and marketing lacked the structure needed to support expansion.
The strategy
I transitioned the entire sales department onto HubSpot, adding conversation intelligence to assess and improve sales interactions, and established HubSpot-based infrastructure for handling customer inquiries and marketing, bringing communication and operations together.
The results
The company achieved streamlined sales, stronger customer service and cohesive marketing. Conversation intelligence lifted sales performance, and centralised management improved inquiry and campaign efficiency, supporting continued growth.