---
title: Open Genius - Powering Neuro-Inclusive Productivity with HubSpot
description: We transformed OpenGenius’s HubSpot environment by cleaning and restructuring fragmented data, enabling their marketing team to deliver high-performance campaigns to their diverse global audience.
image: https://www.closedwon.co.uk/hubfs/featured.png
---

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# Ayoa: Powering Neuro-Inclusive Productivity

Closed Won transformed OpenGenius’s HubSpot environment by cleaning and restructuring fragmented data, enabling their marketing team to deliver highly personalised, high-performance campaigns to their diverse global audience.

[← Back to All Success Stories](https://www.closedwon.co.uk/success)

### Overview

OpenGenius, the creators of Ayoa, a neuro-inclusive productivity and collaboration app, helps diverse minds work together to achieve their best work through innovative design and technology.

### Challenge

Their marketing teams struggled with disorganised and inconsistent data in HubSpot, making it difficult to segment audiences, personalise campaigns, and measure success effectively.

### Strategy

We conducted a thorough data cleanup, segmenting and organising their HubSpot database to ensure accurate, structured, and actionable data. This enabled the marketing team to target the right audiences with precision and confidence.

### Results

With clean data in HubSpot, OpenGenius's marketing team now enjoys improved campaign performance, better audience segmentation, and more insightful reporting, driving better engagement and results with Ayoa's users.

### About Open Genius

OpenGenius is a pioneer in the productivity space, dedicated to helping individuals and teams unlock their creative potential. They are the creators of Ayoa, a world-leading, neuro-inclusive collaboration app that blends mind mapping, task management, and whiteboarding into a single, visually stimulating workspace.

[**Visit their website →**](https://www.ayoa.com/)

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