ECG On Demand: Marketing Automation & Data Migration

Overview

EGC On Demand is one of the UK’s largest and most sophisticated ECG analysis service providers. Run by Technomed Limited, they offer 12-lead ECG interpretation and Holter monitoring services. Their cutting-edge machine learning platform, compliant with NHS information governance standards, allows customers to analyse their own ECG data, making them a leader in digital health innovation.

Challenge

Despite their technological leadership, EGC On Demand was facing challenges in managing their marketing efforts. They needed a more streamlined system to capture leads, manage contacts, and align marketing with their growth goals. Their previous processes were manual and disjointed, leading to inefficiencies and missed opportunities in connecting with potential clients.

Strategy

We implemented HubSpot to support EGC On Demand’s marketing efforts by creating a fully integrated system to capture leads, nurture relationships, and automate key processes. We ensured that their existing data was properly organised and migrated into HubSpot, allowing for effective segmentation and streamlined communication with their target audience. Additionally, we set up workflows that aligned with their lead generation and customer engagement strategies.

Results

By integrating HubSpot into their marketing process, EGC On Demand was able to automate repetitive tasks and gain deeper insights into their marketing performance. They now manage their leads and contacts more efficiently, providing a more personalized experience for potential clients. The integration has significantly reduced manual efforts and improved their ability to reach and nurture leads, allowing them to focus on their core service of ECG analysis.